Is SEO marketing still a valid route to use for selling beats, especially for a beginner? It seems like the competition for many of the keywords related to selling beats is extremely high and it would be near impossible for anyone to breach the top ten of google. I also notice that even JeeJuh isn’t ranking on Google for the keywords it used to rank with, but that JeeJuh is now using paid ads to rank with those keywords.
I can understand this scenario pretty clearly (if my theories are correct). More and more people are learning SEO and moving into the internet business space (in this case selling beats), making it harder to rank for keywords. So the main question is this: are there different and/or better methods of reaching potential customers?
SEO is a very valid route for getting traffic, the Jee Juh website/brand was built off organic search rankings, but it’s also a very risky investment. Let me try to explain…
The harsh reality of SEO for selling beats in particular is that there are ONLY so many profitable keywords, the combination of thousands of producer websites and also Beats by Dre headphones means that is is increasingly difficult to rank at the top for these keywords. Even if you do SEO for months (or even years) and rank your beat website lets for example #9 in Google, you are not going to get very much traffic. #1 spot in Google usually gets most of the clicks, #2 and #3 are decent, but then it drops off very quickly.
But I am not saying SEO is dead, real people are using search engines all the time to look for products and these are the perfect types of customers that you want on your site.
I ranked #1 in Google for all of the top ‘beat’ keywords for years (I was fortunate to not have to compete with thousands of beat sites or even beatsbydre at the time) and over the years acquired tons of stats on click through rates and what searches drive paying customers. And ranking high in Google does drive paying customers… But you might be surprised ranking #1 in Google for a great keyword “where to buy beats” only gets about 300 exact searches a month, and only 30% click the #1 spot, so you end up getting 90 visitors a month, or 3/day. If 1 out of every 100 visitors to your site makes a purchase, this #1 ranking would result in less that one sale per month. Now, of course the idea would be to have multiple #1 rankings for even higher traffic keywords.
The big downside that I see about investing a lot of time/money in SEO is the fact that Google can change its ranking algorithm in a blink of an eye. I was very fortunate and built a beat selling business and a huge audience almost entirely through SEO, when they changed their algorithm our rankings dropped but our audience stayed. Like you noticed, we now use paid ads to drive traffic and this works just as good or even better than organic rankings.
Without turning this post into an essay, let me try to answer your question.
So the main question is this: are there different and/or better methods of reaching potential customers?
Yes, there are different methods and better methods to reach potential customers especially if you are just starting out. SEO and trying to rank for specific keywords is a long uphill battle, I think now that it’s 2015 taking advantage of social media, viral marketing and the increasing amount of mobile users offers us a bunch of ways to reach potential customers. If you are going to do SEO, I recommend doing “Long Tail SEO’ which basically means creating great content on your site (blog posts, videos, pictures) and ranking for many less competitive search phrases. For example, you can have a blog on your site about music recording techniques, build a relationship with your visitors, and then sell them beats.
I know it’s been a while since this was posted, but I’m just curious about your last paragraph, Mike: could you give some examples of viral marketing and how to capitalize on mobile users? I know you have a number of videos already dedicated to social media marketing…